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informational articles by, Thomas Mitchell! "A Road To Success" The Big Picture.
Just keep that in mind as you follow through this traffic-building,income-generating process.
FIRST:
Identify a great niche service and it's target group.
To generate income you must have "enough people" NEED and/or VALUE your service.
They must feel strongly that they will personally profit from the way YOU deliver your service, versus your competitors approach.
You also need to know if you should market locally or globally.(depending on the narrowness or broadness of your niche)
The Road To Success Action Steps 1/.
I) Your Service -- Write down in point form exactly WHAT, HOW, WHEN and WHERE you offer (or plan to) your service.
Note your range of flexibility -- how and where you can adapt your services to particular needs.
Describe your strengths (i.e., the reason why you are better than the competition) and pin-point your weaknesses (i.e.,what you are going to improve).
OK, now give your outline to a family member or friend who knows your business, to see if you have forgotten anything, and to check that the presentation is as objective as possible.
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II) Your Client -- Develop a profile of your ideal client.
Family? Single? Teen? Baby Boomer? Senior citizen? Partner? Money concerns? Stressed for time? Trend-setter? Conservative? Do-it-yourselves? City-dweller? Rural home-owner? Neighborhood? Region? Nation? Continent?
Make your sketch as comprehensive as you can. If your services has more than one kind of client, do a profile for each major type.
Now! ask your self this question, who should not be a prospect?
Doing this will help you stay focused on your ideal client.
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The Road To Success Action Steps 2/.
Take yours and your clients thumbnails sketches combined them together.
This is your service/business, use this detailed snapshot when developing content for your web site.
It will help keep you focused on your target group and their needs.
Most critical for achieving a high "CR" Conversion Rate.
It will also help you narrow your niche,if needed.
Also use it to discover more profitable angles for your service.
The idea is to offer a service that is relatively high in demand with few suppliers,(your competition).Try to adapt or change your present service to meet that goal as closely as feasible.
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