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If you are a Merchants or selling something online, You NEED IT.

A USP is your services most powerful benefit,in combination with the strong unique feature of your business.
It answers that most difficult question...
Why should a potential client, contract services from your company?

TJM articles has a 4 steps solution you can use to answer that question.
Develop a strong USP!
UNIQUE SELLING PROPOSITION

FIRST what service are you selling? Write down what your service provides.

SECOND what is the benefit to your client?
what pains does it cure?
what solution does it provide?

THIRD what is unique about your service?
about you?
what makes you stand out from the competition?

FOURTH summarize the above into one tight powerful,motivating phrase that will persuade your client to do business with you. To pay for benefits delivered by your services.

As you work your way through these 4 steps, found in TJM articles,you will find it is harder than it looks.
DON"T give up!
It is VERY IMPORTANT to have a USP!

After all if it was easy, everyone would have one, and trust me,there are many many businesses out there that DON"T.

So,DON"T let your business be one of them!

Come up with a tight sharp USB Unique Selling Proposition that will sell YOUR serviceto your potential clients.

There is a Second benefit to this exercise for you!
One that will help you as well. It will crystallize your own vision of what YOU DO.
Write your USP Unique Selling Proposition down.
Keep it fixed in your mind.

Here is a little tip from tjm articlesthat may help,
Ask yourself this question.

If I could grant my prospective client, the BIGGEST benefit, I can passably imagine that s/he would ideally want from my service.
What would that be?

Now,write down your answer,then sharpen that into your USP. UNIQUE SELLING PROPOSITION

Articles by Thomas Mitchell!