How To Build a Blog Setup Or Mini Site Part 1

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Use a Blog Setup Or Mini Site? Part 1
This will be the first of a 3 part series, on the big question, "what makes a successful (as defined by profitability) blog or mini site?"
I believe there are 4 components and the series will contain 1 web page on each of them.

Let's get started.

The first key to the success of a blog or mini site is that it has to target a group of people (a niche) who are hungry for information of a specific nature. In other words, I'm talking about the selection of your niche.

I have coped this statement from this Action Guide
Day 2 Develop Best Site Concept
"quote" [Proceed steadily step-by-step. Take your time. Remember, a "DAY" is just a metaphor in SBI!. You completed DAY 1 in mere minutes. DAY 2 may take days, even weeks.
If you ever feel overwhelmed, that comes from wanting to do it all immediately. It takes energy and time to pick "just the right niche."
Making the right decision will be worth every minute you invest during DAY 2. Proceed with patience and perseverance. There is a reason that the tortoise is the SBI! mascot.
"Tortoise It!... and your business will indeed "resist gravity" and soar.] "end quote".

The group of people that your blog or mini site targets has to be a group of people who have problems.
Problems in the sense that they are looking for a solution to something, looking to improve something.
Furthermore, in a great niche, that SOMETHING, is something that causes pain.
Financial pain, physical pain, emotional pain, some sort of pain, for the simple reason that people who have pain are the people who will want to buy solutions to that pain, and hopefully from your website.

If that sounds a bit sick, trying to exploit people with pain, it's not. It's called marketing.
You've had marketers doing it to you your whole life and you probably never even knew about it, why can't you do it too? You're actually going to provide these people with a real solution for that pain, so you're being helpful!

Anyhow moving on.

Your next concern has to be whether there are enough of people searching for solutions to their problems in your Niche.
How many is enough you ask?

It's a good question.
With certain kinds of sites, all you need is 10 visitors to your site a day and you can turn a nice monthly profit.
Other niches and products that you promote might need thousands per day.
It all depends on what you sell, and who to, AND how much commission you make when you sell to them.

The things you should do are look at the search volume, as indicated by a tool like Wordtracker or Google Adwords Keyword Tool, or one of the other 9 Searches YOU CAN DO with this free tool called, Search It!
Here you're simply looking at how many searches per day a particular keyword or key-phrase gets in the search engines.
Then after that, you want to look at whether there are other sites or blogs that are competing in the same niche.

Contrary to what a lot of people think, NO competition isn't necessarily a good thing.
NO competition could and often does mean that it's not a profitable niche.
What you actually want is SOME competition, but CRAPPY competition that you can DESTROY by making a better site, providing better content and in a better way.
We know what that way is Right? exactly C-T-P-M!
The final piece of the puzzle of finding a good niche, is whether the niche has a quality product for you to promote.
You need something to sell to these people, that is high quality, has great marketing material (sales letter etc, so it will convert your traffic well) and pays a decent commission.

This is of course assuming you're looking at the affiliate marketing model of making money with your blog - which I suggest if you're looking to retire from your job and earn a full time passive income, you SHOULD be.
There are other ways to make money where you might think about some different factors in your niche selection.

So if you can combine all of the above factors when selecting your niche, you'll be giving yourself and your new blog the best possible chance of success. I hope you've found this valuable.


Thomas Mitchel
Mitchell's Online Marketing (MOM)®
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