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Affiliate Guide! the affiliates QUICK-START manualThis 80-20 Affiliate Guide was designed to be used with the,
MYSS is now FREE Now, if you're really chomping at the bit to get going, jumpdirectly to the top 10 power strategies that are outlined inPart III. Pick one or two and do them -- that'll give you afast sense of accomplishment! 5 Pillar 80-20 Affiliate Guide First things first... This is a printable page,just hit your print button on your browser. INTRODUCTION to the Affiliate Guide! What's the single most important point to remember tosucceed at the 5 Pillar Program? Here's what that means... Your "Most Wanted Response" as a 5 Pillar Affiliate is toget visitors to "click through" your RR URL to the Sitesell or any merchant you are representing. It's... ON YOUR MARK! GET SET! GO! Note the order... It's not "GO! GET SET! ON YOUR MARK!"And there's a great reason for that... The time you spend onthe first two "prep steps," although not very long, willrepay you many times later... when you GO! 80-20 Affiliate Guide PART I Let's get oriented. This section settles "big picture"issues... you, your SiteSell products, your targetcustomers, and the 5 Pillar Info-Directory. Never losesight of the big picture, or your day-to-day actions willlose focus and a coherent direction. It looks like a quick read, but do spend some time to thinkthis through. Here we go... 5 Pillar 80-20 Affiliate Guide STEP ONE Relax... This Can be Done... And it Works! I received a message that echoes the sentiments ofmany new affiliates... "I am fairly new to all of this. I am feeling reallyoverwhelmed at this point but I am determined to beproductive on the web. I recently joined the 5 PillarAffiliate Program and am feeling very guilty about not doing anything about it. But... My problem is I just don't know where to start!" Phew! It's hard to do anything if you're feelingoverwhelmed and unsure. So, this is where we start. Rightthere in the pit of the stomach. No point talking abouttarget groups or traffic-building or conversion rates untilyou feel that you are "in control". The following helps to get over this hurdle PERFECTLY... 1) You probably suffer from information overload, withlittle bits and pieces that just don't seem to connect.Absolutely normal. It happens to everyone trying to getstarted on the Web. Everyone, that is, who is serious aboutsucceeding. The solution is simple. Don't worry about the ton of stuffyou don't know. Get started -- work with what you feelcomfortable doing, and let the rest go hang. 2) You probably also suffer from a grand overdose ofcontradiction by a variety of "gurus." Everybody on the Webhas opinions, and the differences are great in some cases. If you haven't done so already, get a copy of "Make YourSite Sell." Don't try to read the whole thing. Use it as areference. Every time you are confused about something,check to see what Ken says about it. Everything you need to know for at least the first year ortwo is in MYSS!. It's a complete reference, the very bestavailable. 5 Pillar 80-20 Affiliate Guide 3) Did I say "Just get started?" Right.
5 Pillar 80-20 Affiliate Guide STEP TWO Know Yourself OK. You're a 5P Club member. Now it's time to really stopand ask yourself ... "What's in it for me?" Your honest response gives focus to your affiliate business. Do you want to make $100 per month?... $500?... $1500?...$5000? What level of second income are you shooting for? Orare you planning for this to become your primary income? Second question... "How many hours per day do I want to work at the 5 Pillars?" One hour? Two? Eight? Now compare your two answers. Make sure they are in syncwith each other, because... The amount of time and energy that you put into the 5 PillarProgram business will determine what kind of commissioncheque you receive in the mail. Keep your income goals consistent with your time commitment.That way, you'll always be happy with your results. 5 Pillar 80-20 Affiliate Guide STEP THREE"> Know Your SiteSell Products This step is really the cornerstone for all you do from nowon. And it's profound in its simplicity... Know your SiteSell products. It's the only way to selleffectively. That's why we set up "The 5 Pillar DiscountDirectory"... You can register for the 5 Pillar program here,then use the above link. In order to deliver the right editorial content, not asales pitch, you need to know the product that you arerecommending. You can then present the benefits to thecustomer in the form of an honest endorsement. Knowing your products is the only way to know your customer,which is the next step. Because if you don't understandwhat each product delivers, you won't be able to... 1) Transmit the benefits in technicolor. 2) Find new target groups who would love the product. Go to the corporate Home Page and read the quick summary about each new SiteSell product now... MYKS!, MYWS!, MYNAS and MYPS!. Later, in PART II ("GET SET!"), we'll review TOCs and deepenyour knowledge of each product. Then, in STEP III ("GO!"),we'll review how to PREsell each product. 5 Pillar 80-20 Affiliate Guide STEP FOUR Know Your Customer Put lots of energy and time into your "copy". Yourrelationship with a potential customer depends on yourwords. That means you have to "know" your customer as wellas your product. Who is your customer? Age range? Sex? Working or not?Goals? Major benefits to be derived from EACH SiteSell.comproduct. For each product, ask yourself how to make itreally RELEVANT for your target market. Now... Jot down a descriptive thumbnail sketch of "this person." ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Wait! Stop! Don't just read this and continue. The "big picture" view of your business is critical forbuilding the right kind of traffic and getting that "clickthrough" to your RR URL. Sketching out your typical customer will fix the wants andneeds of this person firmly in your brain. Once you've finished, ask yourself this question... "Who else would be interested in SiteSell.com products?" Once you identify a new target market, turn this paper overand thumbnail that "typical customer," too. 5 Pillar 80-20 Affiliate Guide STEP FIVE The 5P Info-DirectoryCommission Schedule, Important URLs Since you'll be using the URLs over and over, create a folder for your 5 Pillar Business in your Bookmarks or Favorites section of your browser.
After joining the 5 Pillar Affiliate Program!
Log-in to the Club with your username and password.
Explore until you are "comfortable" with the Club. o 5 Pillar Affiliate back issues -- no need to read these now. This Guide saves you all that time! o Accounting -- comprehensive stats and accounting. Also Archives for all past checks, including full stats supporting those checks. And don't miss the Team Details/Mailout section. o Marketing -- explore and review all the tools and graphics available for you. Understand how the Build It! tools work. o Downloading -- download the 5P Manual, Link Tracker, 2 Free Chapters of MYSS!,there are othe downloads as well. o Modifications -- change your contact info.
Change any personal affiliate information details
(examples, e-mail addresses, frequency of mailouts) at the
Modification Page. Due to security, please make all changes
yourself at the Modifications Page of the club.
2. Discount Directory, remember,you must be a Club Member to use this link. Order SiteSell products here to get your affiliate discount.
3.Read the 5 Pillar Affiliate Program Acceptable Use Policy
and "What Happens if We Receive a Spam Complaint" carefully.
5 Pillar Affiliate Program Acceptable Use Policy
Know the guide-lines. SiteSell terminates affiliates from their 5 Pillar Program in cases of documented spam.
And know your RR URL... This writes YOUR cookie onto the visitor and re-redirects the visitor to the SiteSell.com site. From that point on, if that person ever buys, you receive the commission.
Note! (YOUR_RR_WORD is the word you chose when you registered)
If you find this at all confusing, just log-in to the 5P
Club.
Note!
STEP SIX Keep Your Eyes Peeled (and Your Ears Open!) Each day, no matter what you're doing... as you read on or off the computer, hear something on the radio, see a new way to advertise at a mall, experience a new development at work, listen to your child explain "what happened at school today," ask yourself this simple question... "How can I use this to promote my 5 Pillar business?" Each day, no matter what you do, hear, read, see, or experience.. think about how it can be used in your 5P business. Does it give you an idea for a new market? A new promotional technique? An article for your e-zine? Opportunity knocks every day on the Net. Before you open the door, you have to hear the knock! Basically, it's a matter of keeping your antennae up. Recognize the potential of every action in your quest for success.
Step SEVEN We're in This Together!
You,me and SiteSell have the same goals... to build a huge base of
satisfied,lifetime customers by OVERdelivering on value. SiteSell has two major responsibilities to you... to provide you with... a) education and training -- solid, original info that helps you accomplish your goals. b) traffic-building tools -- original ways to get visitors to your RR URL. Start your 5 Pillar Affiliate business and know that the support is there. It's just a matter of keeping your eyes and ears open to new opportunities.
If you do it, success "will" come. Remember that final message in this "orienting" PART I... ON YOUR MARK! Time to take GET SET...
80-20 Affiliate Guide PART II
Orientation complete? Great! Now let's get READY. The big picture of PART I gave you a solid framework within which to work. PART II loads you up with the necessary info and tools...
STEP ONE The #1 Strategy... Convert by PRE-selling Think about how you are going to REACH, TALK TO, and REFER visitors to your RR URL -- how you are going to convert a visitor into a customer.
Put yourself in your customer's BRAIN which is asking "What's in it for me?" (ie., the benefits). You have to answer the question effectively by what you write (ie., good editorial content). PRE-selling is finding your target group, delivering valuable, appropriate editorial content, and recommending visitors to your RR URL *AFTER* they have come to respect and like you. You send visitors to the SiteSell.com site in an open-to-buy frame of mind. SiteSell will close the sale. Bottom line to remember... DON'T SELL. The SiteSell.com site does that. Instead, PRE-sell, so your customer arrives at sitesell.com receptive and ready to buy. Think "process." Let the sitesell.com site work FOR YOU and get the sale.
STEP TWO Checklist... Know Yourself, Your Products, Your Target. _____ Know Yourself _____ Know Your Products _____ Know Your Target. Check each one if you are convinced that you REALLY know these three critical ingredients for your success. If you're not sure, re-do STEPS TWO, THREE, and FOUR of PART I above. I can't emphasize enough how important this is. It's the foundation for a coherent set of actions that succeed.
STEP THREE Build Traffic Here's the basic process... Create content that ends with a link that goes to your RR URL. The content may be brilliant, but what if no one reads it? Or what if the wrong people read it, people with no interest in your message? So... Attract visitors to your RR URL that are open-minded, genuinely in search of ways to succeed on the Net, and who do not mind paying for good information. A great conversion rate is guaranteed with these types of visitors. Building traffic can happen offline or online. Both require some up front planning/research and on-going attention. Be creative. Find a niche. Identify a new benefit. Think "outside" the box. The Net is huge and so is the potential. Figure out all the ways that a prospective buyer could find you. (More strategy details later.) Make a conscious effort to build traffic each day. In a few months, it will add up to a noticeable increase. Picture this... you put up one, just one, keyword-focused gateway page each day. At the end of the year, you have 365 gateway pages. 365 ways for targeted surfers to find you, read your content and click on your link. Get the click. Lots of them. By building traffic.
Note! Site Build It! is here! (More info below in the Guide.)end And now... Some hard-core preparatory steps. These steps cherry-pick the most important "things to do" -- they are the "cream of the cream"...
STEP FOUR Print out the 5 Pillar Manual. Allan Gardyne called the 5P Manual "the best on the Net at any price... and it's free!" Read it, and underline the parts that are relevant to your business RIGHT NOW.
If you have not yet done so, download the 5P Manual at... https://secure.sitesell.com/5pillarclub/
Use a highlighter to underline the strategies that you can *DO* right away. After you finish reading, sort them in order of income potential.
Note!
STEP FIVE Download the Masters Courses. These free courses offer superb information. The Affiliate Masters Course is ESPECIALLY important -- it will be most helpful to grow your affiliate business (any program, not just the 5 Pillar Program). Use this link to receive it,and all the other Master Courses. You will also find;Make Your Price Sell!,The Masters Course These courses are far more than just great information foryou to READ for your own information. They are powerfulviral tools, for you to USE to generate SALES... and to generate increased traffic due to their viral nature. Example; The InfoProduct Masters Course will help you PRE-sell MYKS!. The Pricing Masters Course will help you PRE-sell MYPS!. In just a bit, I'll show you how to offer this powerful,viral, PRE-selling tool to your audience. For now, downloadand read them so you know the information. After all, whenyou use this strategy, you should know what your audience is reading. Take the Affiliate Course to heart -- it will prove to be aninvaluable boost to your overall affiliate business. And theother two will give you some excellent ideas for topics topromote these products. STEP SIX Review the Tables of Contents of the Books The Table of Contents of each SiteSell book outlines whatthat book covers. Each title is written as abenefit-focused headline. They'll give you great ideas forarticles, reviews, and other content for you to create. If you have not yet done so, print out these Tables of Contents...
Now Free!Make Your Site SELL! (MYSS! MYSS/TOC?TOC-product. MYSS/TOC?TOC-siteselling. MYSS/TOC?TOC-traffic.
Make Your Knowledge Sell! (MYKS!)
Downloading Home Page in the 5P Club. Log-in to... MYKS!, MYWS!, MYNAS and MYPS!. are available at a discount through
The 5 Pillar Discount Directory...
If you are not yet a 5 P affiliate, you can download all free ebooks and moduales here. As you do your review, underline the topics that would beof interest to your audience. Use these as the seeds forreviews, articles, site content, etc. Later, when you're ready to create content, read the actualpart of the book that "belongs" to that Table of Content.Then write, always remembering what benefits you aredelivering. Close with a context-sensitive text link that"gets the click" to your RR URL. 5 Pillar 80-20 Affiliate Guide STEP SEVEN NEW! all e-zines can be found in the new rss page called simply The BLOG! Subscribe to the Three E-zines To stay up-to-date on all SiteSell articles, subscribe toour three e-zines... a) SITE-SELL!, our free subscription e-zine.
b) The 5 Pillar Affiliate Report (You already subscribe to this, automatically!) c) Sales from the EDGE Everyone who owns at least one SiteSell product receives this e-zine. So you receive this, too. 5 Pillar 80-20 Affiliate Guide STEP EIGHT Back Issues of the 5 Pillar Affiliate Reports There's a treasure trove of information in the back issuesof the 5 Reports. But don't bother reading them now. It'sall summarized in this Guide. Later, if/when you want more info on any particular topic you'll be able to find the exact articles about any important topic previouslycovered in the 5P Reports. So there's no need at all to read the back issues from topto bottom. Just start with this 80-20 Guide. When you reachthe Strategies section (below), you may want more detailedinfo on one that really strikes you. Look that topic up inthe Back Issues, using the "Info-At-Your-Fingertips" feature. Then choose "5 Pillar Affiliate Reports Back Issues" in the QUICK JUMP drop-down menu.
Feeling "ON YOUR MARK"? SET to get on with business? Great! Let's GO... action strategies that will build your business in a hurry. I have not listed the following strategies in any specific order in terms of importance. They all, however, meet the key criteria... Easy to do, and proven to be successful. Read and use the ones that make sense to you. Remember... The important thing is to get started.
80-20 Affiliate Guide! PART III.
80-20 Affiliate Guide STRATEGY #1 Use Your Life Experience Think about the people you know who are involved or are interested in e-commerce... or are ABOUT TO BECOME interested... or who COULD become interested. Let them know what you are doing and why it would benefit them... Explain how and why your contacts will BENEFIT... and sales will be yours. Answer "what's in it" for them. Action Steps 1) Build a personal list of clients, contacts, friends/family. 2) Develop a benefit-oriented e-mail template (directed at your chosen sitesell product). 3) Send out a few each day, personalizing the e-mail accordingly. 4) Include some old-fashioned "word-of-mouth" to this strategy. Excitement is contagious. Share it.
Note!
(remember NO spamming)
All SBI! owners can e-mail to one opt-in list. Store Build It! owners can e-mail to a second opt-in list, composed of their customers (people who have bought from their store). This "customer list" appears in the drop-down menu beside "Select List" as soon as Store Build It! makes its first sale. Your MailOut package includes the ability to send 5,000 e-mails per month. If you do not use them in one month, that amount can be carried over and added to the next month's 5,000 (to a maximum of 55,000).
80-20 Affiliate Guide STRATEGY #2 Build Keyword-Focused Content Pages... Use Page Build It! and *NOW*... No matter who you are, or what your html and Search Engine skills are, you can build YOUR OWN traffic-building site by using Site Build It! Includes your own domain name and e-mail address. Now with Span'n Virus Blast It Unlimited E-mail Account (create,edit and delete accounts capabilities) Whitelisting manager (add, remove)
Traffic is the lifeblood of any affiliate business. Visitors, targeted high-potential customers, must be able to find your content... content that ends in a link to your RR URL. To be "found" by targeted visitors, the Search Engines must rank your Web content highly for your keywords -- in other words, your "perfect headline and description" must appear on the first page of a search engine's search results. So... create original, high-value Keyword-Focused Content Pages. The Affiliate Masters Course (newly updated in June/05) shows you how to develop themes and topics for keyword-focused content pages. And... Page Build It! (in the 5 Pillar Club) is your own PERSONAL gateway-building tool. If you have not looked at Page Build It! for a while, log-in and check it out... Click on the link for each section (ex., Title, META, Opening Paragraph, etc.) --> the online help tells you EXACTLY how to build a Search-Engine-Loving page! The Page Build It! page is automatically created on the MYSS.NET domain, and is added at the top of a long list of links on the MYSS.NET Home Page. This worked for a while, but has faded lately -- just too many pages.
If you have not yet investigated Page Build It!, please do
so. Make a page -- it's free and it will give you a good
idea of how Site Build It! (discussed next) works.
Now we've gone way past Page Build It! with Site Build It! Here are Site Build It!'s advantages... 1) Your own domain AND Web site! 2) Since the site has a single theme and since it's not "another free site," the entire site will score far better than MYSS.NET at the Search Engines. (There are zillions and zillions of free sites nowadays.) 3) As stated above the e-mail room is included. 4) Site Build It!'s online help empowers you to create powerful traffic-building pages. 5) All you need to know is already in your brain. No html, ftp, etc. necessary. 6) If you know just a little bit of html (how to copy and paste your URL from any other affiliate program), you can ALSO use it for any of your other affiliate programs, too! Just follow the Affiliate Masters Course and use Site Build It! to build your own traffic-building site, just like you would use Page Build It! with MYSS.NET... except it will be ALL YOURS!
This link will do two thing; 1/show you what SBI! offers at one low price. 2/how it compares to other major programs Major hosting solutions. SBI! Compare
Action Steps By now, you should have "graduated" from the Affiliate Masters Course. So you should have developed a good list of keywords to promote MYSS!, MYCPS!, MYKS!, MYWS!, MYNAS and MYPS!. We even have a free tool called Search It! The only ecommerce-related search resource you will ever need. brainstorming and competitive research, domain naming, even legalities), add new ideas to an existing business (ex., develop PREselling content, add monetization avenues, research keywords and sites to the nth degree, find new information and resources that you didn't even know existed, probe your competition, etc...
Now that you have that list of keywords (that people search
for!), here's what affiliates have been doing up to now. 2) Click and hold on "QUICK JUMP" drop-down menu. Select Page Build-it. 3) Build at least one Keyword-Focused Content Page per day. Follow the instructions -- remember, use the online help. Use Page Build It!, and its invaluable online help, to build a page that not only delivers good content but also (SCORES WELL) at the Search Engines. It's a terrific way to build Search-Engine-Loving pages that build traffic and sales. 4) Special twist for those who already have their own site with their own domain... Build a page by using Page Build It!. Then get the source code for it (VIEW) SOURCE on your browser. Copy that html into a blank text file and save it as an html document. Then upload that html document to your own Web site. Submit to all the major engines and you're done!
But what if you (DON'T) have a site? OR What if you don't want to put your Page Build It! pages on your current domain? OR What if you want to create a special site dedicated to a topic of one of the SiteSell products, for example pricing? Sure, you can leave the pages up at MYSS.NET, but this has become so popular that the spiders don't do a great job with MYSS.NET any more (ah, for the good old days!). And... Free sites don't get treated with much respect by the Search Engine spiders, and *BELOW-ZERO* respect by the directories like Yahoo!.
Even on the Net, there's no such thing as "truly free." Think about it... a company has to make money to survive. One way or another, hidden or not, it costs you. But the low credibility of free sites costs you way, way too much... Your time. If engines don't spider you, or if customers don't respect it, or if advertising lures your customers away and hurts the sales-effectiveness of your site... You're wasting your time. And that's way more valuable than then low fees to host your own site.
So you need your own site. But a simple, stripped down kind of site. Easy to build. No maintenance. Powerful traffic-builder and customer-converter. Low cost, but has all the credibility of a full site with your own domain. The solution?...
Site Build It!.
Here's what to do... First, if you have not done so already, download and read the Affiliate Masters Course. Once completed, you'll understand how to get the most out of Site Build It!. Here are the simple steps to build your own traffic-attracting Web site. *NO* need to know any html. You don't have to be a Search Engine guru, either... 1) Brainstorm a great domain name. Use... www.NameBoy.com Double-check that the domain really is available... www.betterwhois.com click this link and follow the instructions on that page. 2) Once you've found your name, SiteSell will register it for you using their own registrar capability that they have developed. The registration will be in YOUR name. 3) You build your site. All you need to know is already in your brain. The online help takes you through every step of building a Web page that will score well at the major search engines. No need to know html. No need to worry about ftp -- this works purely through the browser! No techie stuff at all. You don't even need to know what a META tag is -- Site Build It! creates these for you. If you know just a bit of html (how to copy and paste your URL from any other affiliate program), you can ALSO use it for any of your other affiliate programs, too! Just follow the Affiliate Masters Course and use Site Build It! to build your own traffic-building site, just like you would use Page Build It! with MYSS.NET... except it will be ALL YOURS! Since the site is all yours, you can build pages around a central theme (say pricing, or fashion, or leprechauns, or whatever you know a lot about). Since it's a full site in every respect and not a free site, and since the pages all concern a central theme, you will score much higher at the engines than with any free site. 4) With Site Build It!, you also create a simple Home Page (which, of course, you do not do with Page Build It!). The Home Page really has only one function... to lead the Search Engine spiders to your content pages. The Home Page, of course, does not have to be beautiful, hardly anyone will ever see it (except the Search Engine spiders, and they don't care!). So all you have to do for the Home Page is write a single introductory paragraph. After that, your Home Page automatically links to all other pages that you create. These links lead the spiders from your Home Page (which you submit to all major engines) to the "Keyword Focused Content Pages" that you create. The little spiders dutifully follow your "bread crumbs" and put all your traffic-building pages into their databases. This WORKS! Just follow the advice in the Affiliate Masters Course. TO SUM IT UP... A NON-free site, with your own domain, is an outstanding way to build credibility with the search engines... and the KEYWORD-focused content builds traffic. The QUALITY of the content boosts PRE-sell, which increases Conversion Rates, which means... SALES! Here's another way to think of it... A keyword-focused content page is like a "landing page" that PRE-sells and prepares visitors for the SiteSell sales page. This is where you develop an open-to-buy attitude inside your visitor's head, based on who you are attracting and what benefits you are stressing. When the visitor is pre-sold and ready, she clicks on your RR URL... and the SALES begin!
80-20 Affiliate Guide STRATEGY #3 Get "Out There" and Be Seen Make it easy for your target group to find you, Web site or not. Answer this single question and you'll do extremely well... "How can I get my RR URL in front of my target market's eyes?" Get creative. One 5 Pillar Affiliate puts an MYSS! message and his RR URL into fortune cookies. Another uses bumper stickers. There are an almost infinite number of ways to promote your business, both online and offline...
Action Steps 80-20 Affiliate Guide ONLINE STRATEGIES 1) Ask friends or colleagues (whose sites are geared to small business or Net entrepreneurs) to add a link on their sites to your keyword-focused content page. 2) Create and use a Sig File. After your name, you add a short pre-selling description of the product and your RR URL. 3) Write your own e-zine. Discuss new developments on the Net, tips, good books or articles, reviews about SiteSell products... whatever is relevant or of interest to your target group. Provide a link to your RR URL in a natural, in context, manner. 4) Participate in forums or newsgroups. 5) Bid for keywords in pay-per-click engines. This can be an extremely cost-effective way to build a big list of lifetime customers in a hurry. 6) Mine New Veins of Gold in your E-zine. Are you worried about "diminishing returns" with repeated exposure of the same product to your readers? It won't happen *IF* you keep focusing upon new benefits of that product. For example, let's say that you repeatedly talk about how useful Make Your Price Sell! is to determine the ideal price of a new product. Eventually, that market (people with new products) stops responding. But if you now talk about how useful it is as a feasibility study, you reach a WHOLE NEW MARKET (people considering whether they should even consider developing a product or not)! 7) Paying for ads is generally not productive, with one exception... higher priced products with high Conversion Rates. Example... Make Your Knowledge Sell! has a CR of almost 8% and costs three times what MYSS! costs -- so it has outstanding income potential. Taking ads in targeted e-zines (ex., work at home, retired, etc.) makes a lot of sense. And so does buying keywords in pay-per-click engines... more than ever. 8) Be creative. Keep your eyes open. You'll come up with ideas on your own that really produce results.
80-20 Affiliate Guide OFFLINE STRATEGIES 1) Contact your local media outlets (newspaper, TV or radio stations). Submit ads or arrange for interviews. Make your business newsworthy. By local, I mean really local... your village or community... not "The New York Times." 2) Flyers can be super-effective at trade shows, or locally in high "eye traffic" spots (ex., local grocer). Log-in to the 5P Club and QUICK JUMP to "Print Ads." 3) Print business cards with your RR URL on them. 4) Be creative. Keep your eyes open. You'll come up with ideas on your own that really produce results.
80-20 Affiliate Guide STRATEGY #4 Promote SiteSell's Free Offers Everyone loves a freebie... and we have some of the best. All are great boosters to your pre-selling efforts.
Action Steps 1) Free MYSS! 2-Chapter Download Log into the 5P Club and QUICK JUMP to the Downloading page. Download the 2 Free Chapters of MYSS!. Now offer this Free Download from your own site. All you have to do is change the links. IMPORTANT, SO I'LL REPEAT -- change the links, or you won't get credit for the traffic. It's a powerful demo, just sitting on your visitor's desktop (after downloading). When s/he reviews it and clicks to order... It's YOUR RR URL... and your commission! 2) Refer visitors to our SiteSell Sweepstakes... (As always, put your word in place of YOUR_RR_WORD.) Or if you are an affiliate,use your link found in the Promotion Center. This will write the cookie in your name and re-direct the visitor to... For every person who enters the Sweeps (by sending e-mails to their friends), it's YOUR *RR URL* that gets sent to their 10 friends... and their 100 friends... and their 1,000 friends... and so on... and so on. Try it yourself. Go now (DIRECTLY) to... See the letter that gets sent? It has your Team Leader's RR URL in it. Now, when you PROMOTE the Sweeps... YOU do not enter the Sweeps. Instead, invite others to enter it. Remember, YOU do not enter the Sweeps (unless you want to, in which case your Team Leader will get the traffic). Instead, promote it so that others enter it.
3) Offer the Masters Courses These courses are powerful viral tools that boost conversion rates. They are momentum-builders that PRE-sell effectively. We write your cookie onto everyone who registers through you. And your RR URL appear when a "student" passes your course to a friend, it contains your RR URL! So all those who buy during or after this course PRE-sells are credited to you, due to the cookie!
Viral and lucrative... the best of both worlds.
Go to the 5 Pillar Club and QUICK JUMP to "Autoresponder
Build It!" -- just follow the instructions from there.
4) Free SITE-SELL! e-zine
Offer a sign up for the free SITE-SELL! e-zine, directly from
your site.
We write your cookie onto everyone who subscribes through
you. So if they buy, even months or years later, you get
the commission!
Action Steps
Go to the 5 Pillar Club and QUICK JUMP to "Remote Subscribe
Build It!" -- just follow the instructions from there.
80-20 Affiliate Guide STRATEGY #5
Put the "SiteSell.com E-zines Mini-Site" to Work for You
The "SiteSell.com E-zines Mini-Site" explains the 3 e-zines
that we offer. It gives one (outstanding) example of each,
including for the EDGE and the Affiliate Report. (People
normally only get the EDGE by owning a SiteSell product, and
the Report by joining the 5 Pillar Program.)
This is a great way to promote any or all of the free
SiteSell e-zines, the 5P affiliate program, and MYSS! all at
the same time... with full credit to you, of course. Here's
how to use it...
Action Steps
1. Check out the site for yourself...
SiteSell e-zines
2. Develop an article about one or all of the e-zines.
Include what you feel is the #1 benefit of each. Close by
linking to the appropriate URL
3. Send your visitors to any or all of these URLS...
Combining the BHH and the Sweepstakes tools into a single
article is a powerful way to multiply your traffic AND PRE-sell.
80-20 Affiliate Guide STRATEGY #6
Combine for Divine Results
See how we combined TWO strategies (above)? Review the
simple but powerful STRATEGIES in PART 3 of the 80-20 Guide.
Look for ways to combine them to MULTIPLY results.
Another example...
Let's say that you want to write a Keyword-Focused Content
Page about "e-commerce e-zines." Write a page about the best
e-commerce e-zines on the Net -- use Site Build It! to do
it. Then copy-and-paste this simple html at the end...
Click here for the finest trio of e-commerce e-zines.
(NOTE: Replace "YOUR_RR_WORD" with yours.)
Bingo! A powerful, editorial link to a great mini-Web
site that PRE-sells for you like crazy.
Or use Autoresponder Build It! and Remote Subscribe Build
It! to create snippets of html for the 5-day courses and a
remote subscribe function for SITE-SELL!. Copy and paste
that html into a Site Build It! page.
And BINGO again!... You've got these powerful, viral tools
working for you on your Site Build It! site.
Finally, last *AND* least...
80-20 Affiliate Guide STRATEGY #7
Banner Ads
Yes, we offer them. But I don't recommend them. They're
easy, so if you don't want to do any work, just log into the
5P Club. QUICK JUMP to "Build It!" and generate html for
one or more of the many banners that we have created for
you.
But realize this... people who click-through from a banner
ad are far less likely to buy. The Conversion Rate is
dismally low... almost 0% in some cases.
When you banner advertise, all you really do is give your
merchant (not just SiteSell -- this is true for every other
program) some free branding. Don't do that.
Make money instead. Stick with the first 6 strategies.
80-20 Affiliate Guide STRATEGY #8
Coach Your Team
Found a neat strategy that really works well for you? Or
found a great little tool? Share it with your Team.
Log into the 5P Club and QUICK JUMP to "Team Details and
Coaching/MailOut." Just follow the instructions to send a
helpful, encouraging e-mail to your entire Team of
affiliates.
80-20 Affiliate Guide STRATEGY #9
How to Approach Each New Product
For each new product...
1) Review each new site -- read it and jot down the major
benefits that we stress in the site. Apply them to your
audience. But remember, you are not trying to SELL. You
are PRE-selling. So the next step is important...
2) Buy the product. Read the
"ReadMeFirst" document first -- you'll usually find some
good approaches in there.
3) Thumbnail-sketch potential target markets. For example,
MYKS! is great for stay-at-home moms or any other SOHO
target (ex., retired people have some excellent knowledge
that has value and are looking for extra income). MYKS! is
also all about developing PRODUCT, one of the "famous 4Ps of
Marketing" -- so would make excellent content for Web
marketers. "Pricing" is another one of the 4Ps, too!
4) Review the Table of Contents to generate great ideas for
benefit-laden content for your target market(s). Read about
using the TOC for creating content in PART II above.
When creating content for any new product, casually mention
MYSS! as the acknowledged BIBLE somewhere in that article.
Then include your RR URL to MYSS!. This is a powerful and
subtle way to generate traffic and a high CR for Make Your
Site Sell! It also gives you two chances for a sale in the
same article.
5) Scan the 5P Manual for good ideas to apply toward
marketing your new product. You don't have to do it all.
Just pick one or two strategies that you had underlined
earlier as "high-potential."
6) Re-read this 80-20 Guide for good ideas. We'll update and
mail out new issues periodically. So keep this printout
until you receive the next one.
7) Read the "New Product Launch Issue" carefully when it
comes out. It is a blueprint for how to "do it." For
example, the MYPS! launch issue (Issue #037 - May 9) lays
out exactly how to market this product. Pricing has
virtually no competition on the Net, and is extremely useful
to serious business people. If it excites you, then you
should devour its launch issue. Log into the 5P Club and
scan Issue #037 as an example of a launch issue.
When you first start the 5 Pillar Program, every SiteSell
program is a "new" program... for you! Definitely buy and
learn MYSS!... it's the foundation and it's jammed with info
that will help you over the coming years.
For all other products, visit our corporate Home Page...
Read the summary about each listed product. Visit the sites
of the ones that excite you. Decide upon the ones that you
want to actively promote. For those products, follow the
instructions listed above in this section.
80-20 Affiliate Guide STRATEGY #10
META Redirects... If You Know Html
Using a META redirect on a blank html page is a little trick
that's useful if you know html. If not, don't worry about
it.
80-20 Affiliate Guide Wrapup
Well, that just about does it. Everything you need to
succeed is contained in this 80-20 Guide. I'll close by
revealing Allan Gardyne's top secrets for success (Allan is
consistently at or near the top in sales every single month.)
PLEASE!... Don't tell Allan that I told you.
SECRET #1
Allan reacts with amazing speed.
SECRET #2
He tailors to his audience.
SECRET #3
He's customer-and-long-term-focused.
SECRET #4
He works like crazy.
SECRET #5
He owns the products that he pre-sells.
All five are actually part of his single biggest and most
important secret...
He DOES.
All you have to do now is get started. Once you do
SOMEthing, whatever appeals to you most, "DOING" becomes
easier and easier... and income becomes bigger and bigger.
The 5 Pillar 80-20 Affiliate Guide!
The 5 Pillar Affiliate Program!
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