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1) Do the critical upfront thinking and planning... * develop the best site concept/theme for your business, based on what you know and love. Perhaps a hobby or past work experience can be your springboard * brainstorm most profitable topics related to your theme * select best related affiliate programs, matching your affiliate business plan. 2) Then put yourself into your visitors' "click" path. You achieve this by... * delivering customer-focused content (i.e., information that meets the needs/wishes of your target group). PREselling through valuable content establishes credibility and, once you have that, your recommendations carry more weight. The difference in Conversion Rates between visitors who arrive PREsold to your merchant's site via an in-context text link vs. a banner can be as high as 20-fold. * building Search-Engine-Optimized pages that rank highly on a search results page. The higher the ranking, the easier it is for interested and targeted traffic to find you. More traffic means more potential sales which means more potential commissions for you. * publishing a regularly scheduled e-zine. This lets you build trust over time with your visitors. You change from being a "stranger" to being a "friend" who has their best interests at heart. Your recommendations are worth heeding. 3) Eliminate dependency on any one single source of income. By diversifying into other, complementary monetization models beyond affiliate programs, you reduce risk. You are protected in case, for example, your merchant partner goes bankrupt, or shuts down their Web division, or reduces commissions, or fails on their payments. Multiple income streams stabilize your online affiliate business and potentially make every visitor to your site count. As a matter of fact, the ideal diversification strategy for the affiliate monetization model is to combine Google's AdSense Program with a few top-notch affiliate programs, blending in a finder's/lead-generation relationship or two. So build a web site that will attract free targeted traffic first and then monetize it using the low-risk affiliate model -- as a primary source of income (if you have no product or service of your own to sell) or as a profitable secondary source. The Perfect at Home Affiliate Business Starter! The 5 Pillar Affiliate Program!
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