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Every Affiliate of the 5P's,that has any intention on earning an income through affiliate programs,no matter if it's full or part time, should receive and use The 5 Pillar Affiliate Report!Written by
Ken Evoy, M.D.
President of
SiteSell.com
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Special article by Dr.Ken Evoy.
So There I Was,
Just Minding My Business,
When...
I just finished reading Seth Godin's new book, "Free Prize
Inside," for the THIRD time. Super little book. Seth is
perhaps THE most interesting thinker in the world of
e-commerce. I've read all his books. This is his best
book, by far (perhaps because I'm USING it?).
I gulped it in one sitting. I read it again a couple of
days later. Then I dog-eared it to death.
Four phrases hit me like the New England Patriots' front
line (if you are not an American football fan, that is VERY,
VERY hard -- it almost HURT!).
Back to Seth's "BIG FRONT FOUR" that knocked me for a loop...
"Focus on the unsatisfied."
"Make An Invisible Service Visible."
"The free prize transcends the utility of the original idea."
"When you identify what's broken among your competitors,
you've found a free prize."
When I read the above, a light bulb literally went on.
Eureka.
I knew we had the best small business product in the world.
I knew how our customers react to Site Build It!.
But visitors don't know it.
And we were communicating what SBI! *DOES*... success.
Now... success *IS* a benefit, of course. And we prove
success like NO other company does. And believe me...
The other companies WOULD if they COULD.
But Seth's terrific book, "Free Prize Inside," pushed me to
go to the edge. And I did, right to the ultimate statement
of what SBI! *MEANS* to small business people...
http://
specialprize.sitesell.com
As a doctor, I fondly remember our bulletin boards full of
photos and thank you cards from patients whose lives we'd
saved in the ER.
It was the same in the neonatal unit.
I always felt that our Case Studies site was like that...
sitesell case-studies
But people are in a hurry on the Net. We needed a VISUAL
metaphor to capture the special free prize inside SBI! the sense of freedom, self-reliance, joy of living, passion...
all the THINGS that REALLY matter.
Each of these powerful feelings is indeed EXACTLY what SBI!
*MEANS* to people. They are exactly what NO OTHER PRODUCT from any other company in the world can ever mean.
Seth Godin was absolutely right. I'm repeating the fabulous
FRONT FOUR, with short commentary this time...
"Focus on the unsatisfied."
COMMENT: SBIers THRIVE.
99+% of online small businesses die.
"Make An Invisible Service Visible."
COMMENT: Take a look...
specialprize.sitesell.com
It's visible NOW. :-)
"The free prize transcends the utility of the original idea."
COMMENT: Yes...
specialprize.sitesell.com
Passion, priorities, family, living life, recognition...
They all transcend "mere" success.
"When you identify what's broken among your competitors,
you've found a free prize."
COMMENT: B-B-B-B-B-BINGO!
Small business online is "broken." Period.
Millions of small businesses churn from 1&1 to Hostway to
Rackspace to Yahoo! Small Business. Stick a $4.95 domain
name in front of their noses, and off they go, down another
wrong road. They lose a year of their lives, F&F'ing
(Flailing and Failing). And then, FINALLY, they are ready
for the ONLY message that really COUNTS...
specialprize.sitesell.com
B-B-B-B-B-BINGO!
For the first time, EVER, we have actually identified what
Site Build It! *MEANS" to people. And now, you can, too.
specialprize.sitesell.com
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2005
SiteSell.com
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